Go-to-Market Strategies

Just knowing your targeted customer or market segment is not enough to insure success in today’s highly competitive environment.  S.F.T.G. Associates believes  the difference between sustainable revenue generation and opportunistic selling is a well-defined Go-to-Market Strategy.

A firm’s Go-to-Market strategy is the mechanism by which they propose to deliver their unique value proposition to their target market. That value proposition is based on the choices the business has made to focus on and invest in markets and solutions that they believe will respond positively to the increased attention.

Our proven Go- to- Market planning process focuses on WHO the firm will go after and WHAT it will offer them.   Our Go-To-Market process is normally a component of the overall marketing strategy and is concerned with HOW the firm will make it happen.